CM+ Hotels & Serviced Apartments boosts exposure via SEO and SEM, optimizing for “Sheung Wan serviced apartments” and “Hong Kong luxury stays” to draw more guests.

In Hong Kong’s Sheung Wan district, CM+ blends luxury with comfort at 16 Connaught Road West near Sheung Wan MTR Exit C. Enjoy proximity to Central, IFC mall, SOHO dining, and ferry terminals. Their towers offer 135 rooms, from 630 sq ft studios to 1,412 sq ft suites with harbor views.

Since the 2016 North Tower opening, they serve travelers with equipped rooms: free WiFi, AC, irons, and more. Facilities include co-working spaces, meeting rooms, gym, and lounge.

They provide 24-hour security, housekeeping, laundry, and car rental in a pet-free, non-smoking environment with multilingual support. Dive into Hong Kong’s East-West vibe from markets to promenades.

Flowtura partners with CM+ to enhance digital visibility and drive qualified bookings through an integrated SEO and SEM strategy tailored to Hong Kong visitors. The plan focuses on strengthening CM+’s online presence, improving search performance, and continuously optimizing toward sales and quarterly KPIs.

keyword ranking before and after

Sep 2024

Aug 2025

The project showed clear improvements in keyword performance, helping the website rank higher and become more visible in search results.

• Better Average RankingThe average keyword position improved significantly — from 51.36 to 43.18 in September 2024 and from 22.09 to 17.6 in August 2025.
• More Keywords on Page 1More keywords are now ranking in the Top 10, with one reaching the Top 3, making it easier for users to find the website.
• Strong Ranking GrowthMany important keywords moved up by +50 to +60 positions, boosting visibility for key search terms like “serviced apartments” and “connaught road hong kong.”

Website Performance

Sep 2024

May 2025

The website experienced strong growth in traffic and user engagement between September 2024 and May 2025, reflecting the positive impact of ongoing optimization efforts.

• Higher Traffic VolumeViews increased from 9.0K to 19.1K and sessions rose from 4.3K to 6.7K, showing stronger reach and more user visits.
• More Engaged Users1-day active users went up by 51.3%, and pageviews per user improved to 3.5, indicating higher interest and interaction.
• Steady User GrowthThe number of 28-day active users grew from 115,902 to 126,440, with a consistent upward trend in daily visits.

Google ads

Feb – Jun 2025

The Google Ads campaign delivered strong reach and steady growth in user engagement, highlighting effective ad performance and audience targeting.

• High VisibilityThe campaign generated nearly 1 million impressions, significantly boosting brand exposure across targeted markets.
• Consistent Click GrowthWith over 10,000 clicks and a 1.08% CTR, the campaign maintained stable engagement throughout the period.
• Top-Performing ChannelsThe majority of traffic came from PMax campaigns (71.9%), demonstrating successful optimization of automated ad strategies.

Working with the team has been a game-changer for us at CM+. Their expertise in both SEO and SEM helped us achieve top rankings for our most important keywords and significantly increased our direct bookings.