Panda English is an online English learning platform (award-winning start-up from a government agency) established in Hong Kong, with a wealth of knowledge and teaching experience from both foreign and local tutors. Courses range from kindergarten, primary, secondary to adult, and the primary English curriculum focuses on Cambridge English and the local flagship curriculum, which is closely related to the content of the English curriculum in Hong Kong, and also provides on-campus courses to help improve the school’s performance in school.

Flowtura conducted keyword research for Panda English and implemented SEO search keyword optimization for keywords related to English tutoring to increase the conversion rate of customers who clicked on the website. By continuously optimizing their website keywords and adding a large number of high-quality backlinks on a weekly basis, Panda English has achieved better search engine rankings, helping them reach more students and increase the number of customers who sign up for their courses.

The Flowdigital team strengthened click-through rates for multiple groups of keywords related to English courses. Among them, the three groups of keywords “Cambridge English”, “Online English Course” and “Online English Pinyin Course” have steadily occupied the first page of the search ranking, and the website ranking traffic and traffic have been significantly improved.