Learn Smart is an Education Institution that provides DSE tutoring services with a star-studded tutor lineup. They have established themselves as one of the best Hong Kong entrance exam curriculum tutoring institutions over the past few years. With their track record of bringing 1 out of 4 of their 75000+ students attaining a level 5 or above and 93.6% of their students getting a university offer, they have become a household name in the tutoring landscape.

They have a variety of top-of-the-line DSE courses with tutors specializing in specific DSE curriculum subjects. The Flowtura team and Learn Smart have collaborated on many projects over the past 2 years our collaboration is ongoing through building trust in our ability to attain targeted results. We have had the opportunity to help boost the SEO of the Learn Smart website, Isaac Lo’s (Famous DSE Chinese Tutor) Website, and the GJ Maths’ website. In addition to that, we also helped build a brand-new website for their DSE English team.

The Learn Smart website was officially launched in 2022 and wanted to rise the ranks as quickly as possible and establish itself as a legitimate education institution providing quality DSE-centric courses. We provided our SEO services to boost the ranking of researched keywords to bring more traffic to their newly formed website and improve the student enrolment rate. We successfully enhanced their website’s SEO rankings and increased its traffic. This led them to fast-track their success in the tutoring industry. We were then given more projects with their internal tutoring franchise of Isaac Lo and GJ Maths’ website to boost the SEO rankings and increase traffic.

With their ever-expanding English tutoring team, the Learn Smart team needed a separate website for their English DSE Courses. Our team proceeded to create UI designs to create a professional website to display and enroll courses and showcase their star-studded DSE English tutor lineup. We
also took the responsibility of boosting the SEO of the DSE English website.

Design & Development

During the design phase, we established clear directions that included selecting a modern and educational theme. We incorporated elements that appeal to both students and parents, featuring a clean and organized layout with intuitive navigation to ensure ease of use. A bright and lively color palette was chosen to make the website visually appealing and engaging, reflecting the energetic and inspirational nature of the institution. Fonts were handpicked for readability and a professional appearance, with a modern primary font and distinctive headings to draw attention to key information.

The Learn Smart English Team provided extensive resources, including detailed descriptions of their courses and services, high-quality images of their tutors and classrooms, and testimonials and success stories from past students. This comprehensive resource compilation allowed us to move forward with the UI design phase effectively.

The UI design process involved several iterations to ensure the website’s look and feel aligned with the Learn Smart English Team’s branding and goals. Key focus areas included the homepage, designed to immediately inform visitors about the institution’s offerings and unique selling points, and detailed course pages highlighting key features, tutor profiles, and enrollment options. We also created a dedicated section for student testimonials to build credibility and trust.

Our web development team then created a standalone website focused on delivering a seamless and intuitive user experience, optimizing it for mobile devices to ensure accessibility on smartphones and tablets, and implementing best practices for performance, including fast loading times and robust security measures.

Our UI/UX designer is aimed at creating a unique and engaging website. Key elements included interactive course selectors and dynamic testimonials to engage users, high-quality images and graphics for visual appeal, and well-structured content with clear calls to action to encourage enrollment.

DSE English Website

The redesigned Learn Smart English Team website aims to attract and engage students by providing a visually appealing and user-friendly platform that highlights the institution’s strengths and successes. It seeks to improve enrollment rates through clear and compelling course information and easy-to-use enrollment forms and enhance the institution’s brand image by presenting a professional and modern online presence that reflects the quality of education provided. By focusing on these key areas, we ensured that the Learn Smart English Team’s website is well-positioned to attract and engage its target audience, ultimately supporting the institution’s growth and success.

SEO Results of Learn Smart Main Website

The Learn Smart main website ranked top 3 in 10 keywords in the current search result ranking, 7 of which are ranked number 1. This had a direct impact on the website’s organic traffic with over 240000 organic monthly traffic.

Over the last 3 months, the Learn Smart website was able to get a total of 11,400,000 impressions which helped gain a lot of traction and organic traffic through the website’s SEO performance.

SEO Results of Isaac Lo’s Website

Over the last 3 months, the Isaac Lo website was able to get a total of 887,000 impressions which helped gain more than 17,000 organic monthly traffic through our SEO services.

SEO Results of GJ Maths’ Website

The GJ Maths website ranked in the top 4 with 29 keywords in the current search result ranking, 10 of which are ranked number 1. This directly impacted the website’s total number of impressions reaching over 220,000 total impressions over the last 3 months.