Learnsmart Education is a prominent education service provider in Hong Kong, specializing as a top-tier tutoring center for students preparing for the Hong Kong Diploma of Secondary Education (DSE) examinations. Their core business is offering specialized DSE preparation courses across key subjects, including Chinese, English, Mathematics, History, Economics, and Business. The center is known for producing high-achieving students and has established a reputation as a preferred choice for examination prep.

Flowtura is collaborating with Learnsmart Education Centre (學博教育) on a specialized SEO (Search Engine Optimization) and SEM (Search Engine Marketing) project focused on enhancing the institution’s digital visibility and driving student enrollment.

I. SEO Strategy: Building Long-Term Organic Authority

• Webpage Structure & Technical SEO: We will perform a comprehensive audit and provide suggestions for optimizing the website’s technical foundation.
• Content & Blog Network Development: We will strategize and build a high-quality blog network that positions Learnsmart as a thought leader in DSE preparation.
• Backlink Implementation: A targeted, quality-first backlink implementing strategy will be executed to significantly boost Learnsmart’s Domain Authority and improve organic search rankings for high-value keywords.

II. SEM Strategy: Driving Immediate, High-Intent Enrollment

• High-Volume SEM Campaign Setup: We will establish and manage a high-volume SEM (PPC) campaign structure across platforms.
• Targeted Enrollment Focus: Ad copy, keywords, and bidding strategies will be continuously optimized to directly encourage and maximize student enrollment and information requests.
• Conversion Optimization: We will ensure paid traffic is directed to highly optimized landing pages that align perfectly with the ad message, maximizing Quality Score and ensuring a high conversion rate from click-to-application.

Keyword Performance

Sep 2025

1. Peak Position Dominance

• The website secured 10 keywords in the critical Top 3 spots and holds Position 1 for high-volume terms (3,600 and 880 monthly searches).

2. Massive Visibility Gains

• Optimization drove extreme performance, with individual keywords achieving position jumps of up to +71, moving them from invisibility to Page 1 rankings.
• 22 keywords showed continued upward movement in the latest period.

3. High-Value Term Capture

• Success extends to competitive keywords with SEO Difficulty scores up to 52, proving the site’s authority.
• The strategy successfully captured specific local/service terms, now ranking in the Top 10.

Website Performance

May 2025

• Massive User Base: The website is operating at a large scale with 120.1K Active users and 226,353 Total Views during the month.
• Steady User Growth: Both Active users and New users are showing positive growth, increasing by 10.4% and 10.9% respectively.
• User Experience Needs Attention: The Bounce Rate is high at 53% (a 15.3% increase), and the Pageviews per User is low at 1.9, suggesting many visitors are leaving the site quickly after landing.

Google Ads

Nov 2025

• High Reach & Conversions: The campaign achieved nearly 200K Impressions and a solid 133.5 Conversions overall.
• Key Spike: A major spike in impressions occurred around November 20th, suggesting a successful, high-budget event drove reach.
• Top Channels: Over 75% of conversion value is driven by the IELTS (41.6%) and Senior High School (35.1%) channels, making them the most valuable focus areas.