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Ace Dental Centre | Complete Website Design, Search Engine Optimisation (SEO), Upgraded Website Design

About
Industry - Dental Clinic
Ace Dental Centre, with locations in Mei Foo and Tseung Kwan O, serves Hong Kong residents by delivering quality dental care. The clinic’s professional team, all graduates of the University of Hong Kong with years of clinical experience, addresses diverse oral issues through personalized treatments. Specializing in children’s dentistry, wisdom tooth extractions, orthodontics, and pain relief, Ace Dental ensures precise, minimally invasive procedures that reduce post-treatment discomfort.
After website development, Ace Dental continues the SEO project with Flowtura to enhance new website exposure and reach more patients seeking affordable, effective dental solutions.
The clinic promotes oral health education, regular check-ups, and government schemes like the Adolescent Dental Program, Elder Health Care Voucher, and Caring Fund for dentures. Boasting a 4.9 Google rating from over 130 reviews, Ace Dental focuses on long-lasting results, follow-up care, and improving patients’ appearance, chewing function, and quality of life.

Plan
Website Revamp and SEO Strategy
Flowtura partners with Ace Dental Centre to deliver a comprehensive SEO project, optimizing their new website for enhanced Google visibility, user engagement, and patient conversions in Hong Kong.
- Website Content Restructuring: Flowtura restructures site content using optimized H1, H2, H3 headings, along with tailored Meta Titles and Descriptions, to boost search rankings and attract more local traffic.
- Backlinks and Blog Strategy: We build competitive backlinks and craft high-search-volume blog posts targeting Hong Kong audiences, focusing on dental topics like wisdom teeth care and children’s oral health.
- AEO Service: Flowtura feeds AI-targeted keywords into Ace Dental’s content, ensuring higher exposure when audiences use AI chatbots and robots to research dental services such as wisdom tooth extractions and pediatric care.
- Performance Monitoring: Continuous tracking of user habits, clicks, and conversions informs keyword strategies and blog recommendations, ensuring data-driven improvements.
- Technical Support: Implementing structured data enhances Google crawling efficiency, supporting seamless indexing and long-term SEO success.

Effectiveness
Keyword Ranking
Dec 2025
Better Average Ranking
The average keyword position showed a notable improvement over time, suggesting effective SEO strategy.
- Initial Period (Image 4/4 – Approx. April): The average position improved significantly from 54.4 to 21.67 (a jump of +32.73 positions).
- Later Period (Image 3/4 – Approx. December): The average position continued to improve, moving from 16.62 to 15.17 (a change of +1.45 positions).
More Keywords on Page 1 (Top 10)
The shift in ranking distribution demonstrates increased visibility on the first page of search results.
- Initial Period (Image 4/4): The number of Top 10 keywords increased from 0 to 5. Top 3 remained at 0.
- Later Period (Image 3/4): Top 3 keywords increased from 5 to 10. Top 10 keywords decreased from 9 to 5 (This is likely due to five keywords moving into the Top 3 category). Overall, keywords ranking in the Top 100 also increased from 12 to 14.
Strong Ranking Growth
Individual keywords, particularly those that were previously not ranking well, saw massive gains in visibility.
- Image 1/4 shows multiple keywords achieving dramatic position improvements:
- “長沙灣 牙醫” moved up by +56 positions (from 67 to 11).
- “慈幼角 牙醫” moved up by +69 positions (from 73 to 4).
- “牙醫 慈幼角” moved up by +71 positions (from 76 to 5).
Website Performance
Jun 2025
Aug 2025
1. Traffic Growth/Decline
- What to check: Look at Total Users and Sessions.
- Analysis: Has the sheer volume of visitors to the website increased or decreased? A rise in traffic is a strong indicator of successful marketing/SEO efforts, while a drop indicates a need to re-evaluate acquisition strategies.
2. User Engagement
- What to check: Look at Bounce Rate, Pages per Session, and Average Session Duration.
- Analysis: Lowering the Bounce Rate and increasing the Pages per Session and Average Session Duration are all positive signs. This means visitors are finding the content more relevant, the site easier to navigate, or the overall user experience has improved.
3. Conversion Efficiency
- What to check: Look at the Conversion Rate and Goal Completions (or “Key Events”).
- Analysis: This is the most crucial metric for business goals. A higher conversion rate (the percentage of visitors who complete a desired action like a purchase or sign-up) indicates that the website is more effective at turning visitors into customers, even if overall traffic remained flat.



