Our Works

# Our Works


Career C.hing Branding

Complete Website Design, Search Engine Optimisation (SEO)



Flowtura

Flowtura provides a comprehensive digital growth plan for Dr. Romaine Ng Dental Clinic, covering both website development and SEO to attract and convert more patients online.

[Contact Us](https://flowtura.com/contact-us/)

About

HKEJ Publishing jointly with DigiAd created a competition where through random matching, a book author and digital marketing agency would work together in creating a social media branding utilizing advertisements and content creation with the objective of the competition being who has the most successful campaign. Public voting and a judges panel from DigiAd decide the winner. We had the amazing opportunity to work with Bruno Lee, a retired businessman from the financial sector who now seeks to help guide the youth as a career counselor. His book 錦綉錢情 talks about Bruno’s experience and knowledge guiding young professionals.

Plan

Create the Branding of Career C.hing Using Content Creation and Advertising Strategies

For our campaign, we want to use Bruno’s friendly and professional image and key highlights of the book as a basis for the content created for Bruno’s branding campaign to instill hope and inspiration in young people. We decided to name his branding Career C.hing as it signifies his experience in career development and to display Bruno as someone approachable to the audience.

Our Goal for this campaign is to engage to a wide audience ranging from students that want to be informed on the current job market status as well as employees working in different sectors to share valuable industry insights. Our advertising strategy consists of targeting the aforementioned audience that is interested in all aspects of career development and has the majority of our advertising budget pushed towards short-form content such as YouTube shorts and Instagram Reels to gain the most number of views and engagement.

We then developed a series of ideas to diversify the content for the Career C.hing page creating the storyboards and filming directions for the shoot. With collaboration between our team and Bruno, we developed the idea of a total of 4 series to be posted on Social Media; “Bruno’s Clubhouse” where Bruno would have a solo session of him telling a story relating to career development or answering viewers questions, hand-picked interview shorts and long videos with interviewees from niche industries, “Golden Verses” which are workplace mottos for students, and Student Q&A sessions with Bruno. Supplemented with a few photos of events and short description captions to keep users engaged with the life of Bruno. Our goal was to make these series utilizing high-quality production and editing for users alongside an eye-catching title to engage the audience at first glance.

Development & Official Launch

Time was a huge constraint during the entirety of the campaign period but we have planned to create a mapped-out media schedule as well as a shooting logistics schedule to ensure we can stay on track and work around these constraints. We had 2 filming days, one for a school event where an interview with (name of the director) was held and the other consisted of 4 different interviewees in 4 different locations set all on the same day. We had to make sure we could fit the timing with the shooting logistics schedule and we managed to film all the required content without having to extend.

In the following weeks, we proceeded to edit the videos according to the order of the media schedule and commenced posting the videos on selected social media platforms and pushing advertisements for posts we believed would gain the most traction. Before the official launch, we set up all the bios for Instagram, and Youtube and leveraged Bruno’s existing LinkedIn profile to post the content for organic reach. With the success of the advertisements growing our reach to our target audience, we were able to analyze our approach to advertising budget distribution for specific posts. This led to our final results by the end of the campaign going above and beyond our original estimations when calculating the key metrics to determine the success of the campaign.

Effectiveness

Website Development

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SEO Performance

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Thanks to our collaboration with Bruno and his team, we were able to achieve the bronze award in the AdXPub competition. This feat gave us a lot of insights into the trials and tribulations required to carry out a successful digital marketing campaign. We gained a lot of experience and coverage through this campaign which helps shape our future projects to be of the highest caliber.

The 6th edition of the AdXPub competition hosted 11 seasoned Digital Marketing agencies that have displayed high-caliber skills and creativity with their campaigns. All participating companies have accumulated a total of roughly 7,000,000 views, 2,000,000 reach, and 1,800,00in just 3 months. Our team contributed 1,800,000 views(25% of accumulated views), 880,000+ in reach (44% of accumulated reach), and 1,100,000 engagements(61% of accumulated engagements) through executing our advertising strategy on key posts.

Client Testimonial

* ### IHK Sports

> We are incredibly impressed by the structured approach taken to redesigning our website. > > > > From the initial planning stages to organizing over 100+ pages of content, the team demonstrated a clear vision for creating a user-friendly platform. They approached the project with professionalism, ensuring every page... * ### Polly Yu

> Working with Flowtura to build our website from scratch has been an exceptionally smooth and rewarding experience. The team demonstrated superb project management skills, staying organized and on track throughout the entire process. They provided valuable insights while attentively listening to our business needs, ensuring... * 

Plane Sir

Founder

> Their team is very hardworking and experienced in digital marketing. Whatever needs promotion, they are the first to be considered. We recently held a trial class together and with their help in social media promotion, we were able to convey people to the physical store. * 

Lee Wai Kee

Founder

> First of all, thank you Flowtura for designing our website. The content, design, and style inside are very suitable for us. It has a Japanese feel and the design is beautiful. So, I am very satisfied, and moving forward, I will continue to collaborate with... * 

Ms. Priscilla

Founder

> I recommend this SEO service firm! Their strategies and analyses helped my website rank higher in search results quickly. * 

Spencer Lam

Founder

> Thanks very much to Ivan for helping out. Within a month, he was able to get my website back up and running and make it at the top of the search rank in Hong Kong. What surprised me most is that Ivan still took time... * 

Leo Tam

Founder

> Flowtura is very helpful and efficient!! I anticipate the results of the coming SEO service! * 

Timmy

Founder

> I would like to thank Flowtura for designing and constructing the website for our company. Knowing that Flowtura had a great experience in working with education centre, i approached the company for designing my own. I have definitely enjoyed working with their team as we... * 

May Li

Unit-in-charge

> As a dynamic NGO, we often face tight deadlines and strict requirements for our projects. Working with Flowtura has been an absolute delight. Their team demonstrated exceptional professionalism and efficiency by delivering a great website that not only met but exceeded our expectations within the... *

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